Privacy Policy


This policy (the “privacy policy”) tells you how ASKAY Ltd collects information from you, how we protect it and how we use it, and covers all personal information which you provide when you use our Website (the “site”).

This privacy policy also covers any other personal information which you may provide when dealing with ASKAY Ltd (whether or not you are registered), including data when you make a purchase, registering for our mailing list, or use any other ASKAY Ltd service. We refer to this type of information as transactional data.

This privacy policy explains how ASKAY Ltd collects, records and uses information about you and the choices you can make about how the information is collected and used. Please read the following to learn more about our data collection policies and practices.

What type of information we collect about you? 
We will collect personally identifiable information from you in a variety of ways including when you register on any of our sites or use any other ASKAY Style Ltd services, enter competitions or prize draws, subscribe to our mailing list, participate in market research, navigate around our sites and respond to communications from us.

What we do with personally identifiable information? 
This information may be used for marketing (where you have agreed to this) and for market research purposes, including internal demographic studies, to provide, optimise and personalise our services, to inform you if you have won a prize and to send you greetings on your birthday and to send you newsletters and information (where you have agreed to this) about related products and services. 

We may use information about you to create a picture of your interests. This will allow us to understand our customers better, so we can make our services and marketing more relevant. Information that we use in this way may include: (i) information about your use of the site; (ii) household classification data, (iii) your responses to communications from us; (iv) your interaction with other parts of ASKAY Ltd; (v) information you provide when you register on a site; (vi) customer surveys; (vii) information provided by other companies, where you gave them permission to share this information and (viii) transactional data. We may use a variety of technical methods such as cookies to collate this information.

Use of information for marketing 
In line with any permissions you give us, we may send you direct marketing about our own, or carefully selected third parties’ goods and services and disclose your information to other organisations that may send direct marketing to you.

How do we protect your data? 
We use industry standard efforts to safeguard the confidentiality of your data. All the data collected by us is stored on a secure server. However, please keep in mind that the internet and the World Wide Web are not secure mediums.

Who else has access to the information? 
We will only pass on your information to third parties in the following situations:

If this was clearly stated at the time of collection or registration and where required, if you have given permission for this;

If we employ another organisation to perform tasks on our behalf – such as delivering goods to you. In this case, the organisations may only use your information to fulfil this specific task;

If we have reason to believe that disclosing this information is necessary for legal proceedings. We may also disclose information when we believe in good faith that applicable law or regulation requires it or to protect the safety or security of users of our site; and

If we use third party processors to administer and process your personal information for the purposes notified in the privacy policy, e.g. for hosting activities related to the use of our site or services. We may also share details with third parties (such as auditors or legal advisors) to obtain advice. Any such processing will be governed by an agreement in the form required by law, preserving any statutory data protection rights.

Our registration policy – how to remove or amend your information
You can ask us to remove your personal information from any or all of our mailing lists at any time by clicking on the unsubscribe link which we provide you on all email marketing campaigns we distribute, or by sending an email to

We will use our reasonable endeavours to remove your name from the related mailing list within 10 working days of your request.

Links to other sites 

You should be aware that when you are on our site you could be directed to other sites where the personal information collected is outside of our control. For example, if you click on a banner advertisement the click may take you to a third-party site. The privacy policy of the new site will govern the information obtained from you on that site.