I did feel the marketing machine putting the old classic pressure on my brain cells that it was a Christmas special event, so therefore I should buy something new and glitzy.
This week I hopped back up to London, for a little bit of shopping for you my lovely members and a little bit of fun too at the Female Entrepreneur’s Association Christmas party.
I had my own “what do I wear” dilemma to solve. Having never gone to one of these events before and not knowing anyone in the group, it was all a bit of a step into the unknown for me. A trendy location in Shoreditch, cocktails and live music, it was a proper party. But what do you wear when you don’t know what to wear? Yep. You guessed it. Stick to what makes your soul sing and it won’t matter if you are overdressed or under dressed because you will feel fabulous in your outfit. And I did!
But…I confess. I did feel the marketing machine putting the old classic pressure on my brain cells that it was a Christmas special event, so therefore I should buy something new and glitzy. I saw the comments on the Facebook group of the other attendees having just bought new dresses, shoes, even whole outfits to go play for a night in London. The sensible side of my head said don’t be silly, I have many great options of things to wear already and as the master of reinvention there was no need for me to purchase anything new at all.
By the end of Tuesday having spent the day looking round the shops for items to feature in the look books, I found myself thinking about my own outfit and had that feeling of inadequacy and the old trap of “I just need something new” and my outfit will be perfect. It wasn’t shoes, or a bag and I decided a necklace was what I needed. I found the one that would work best with the neckline of my outfit, right amount of festive sparkle and not too much bling, edgy but still classic enough to not go out of date and ensure I would wear it again. I tried it on, it was very pretty, and it would work well.
I handed it back to the assistant and said, thank you, but no thank you. What flashed through my front cortex to reverse so many messages of “you need something new to go to the party?” An image of my costume jewellery drawer, that has several “sparkly” pieces, which I have bought, on the exact same such whim. So, you see even a pro shopper and outfit planner can get drawn into the buy more, consume more and forget what she already has. Well...almost!
There has been quite a noise in the media this week about the need for a sustainable fashion industry with Ellen MacArthur and Stella McCartney making noise about recent reports, which don’t make for happy reading material. But the good news is that we can start now to make a difference by making sure that what we do buy is really needed and will be worn and cherished for many a year, instead of being a one-night wonder.
PS - If you haven't worked out the answer to the title of this weeks musings the answer is:
What you already have.