Who are ASKAY?

We are normal people, we live normal lives and we deal with normal challenges – we focus on you, the person and the ways we can help you enjoy life more by looking and feeling your best.  We have over 50 years experience in the styling/ image business, and we know how to help women no matter what your size age or lifestyle look great. We love all things fashion but cut through the hype, jargon and sales pitches to simply lead you to a more beautiful and stylish you.

What do you do?

ASKAY offers an image consultancy service with a difference. We help you look and feel amazing by offering a comprehensive package of professional advice, innovation and support through our insiders style guide POSITIVELY STYLISH, our stylist at your fingertips tool ASK and finally our LOOK BOOKS. We don’t focus on makeovers or extreme catwalk looks. Instead we help you with everyday achievable looks for work, rest or play.


Our Positively Stylish online resource – access the insider’s guide to timeless elegance. Packed full of advice, videos, images and exercises


Upload your photos and questions for a personal styling experience at a fraction of the cost of a celebrity stylist. This service is only available to members who have purchased the full Positively Stylish course or attended one of our Workshops. 


Our Look Books are updated weekly with current trends, how to wear ideas and best buys for wearable everyday looks.

What is your Positively Stylish Resource?

Positively Stylish is our insiders guide to timeless style. It helps you discover or build on your individual style.

In each of the 4 steps we go into detail on each topic and piece of advice using video, images, text, exercises and tasks for you to do in your own time, at your own pace, in the privacy of your own home.  Simply reading our advice won’t guarantee changes in how you look and feel, but DOING and following our advice and tasks will.

We’ll stop you shopping for the wrong clothes and we show you how to plan your style. Wardrobe Workout is not a ‘quick fix’ – we teach you tricks of the trade that allow you to develop your style and we help you make habitual changes so that the ‘new’ you is here to stay.

What are the benefits of signing up to ASKAY Membership?

When you sign up, we don’t just promise great style advice, but a life-changing experience:

 -       Innovative styling solutions, just for you

Your style, your way

-       Support, friendship and help

Enjoyable and fun

-       Professional fashion styling advice

Trust in the experts

-       Great value for money

Cost effective, money-saving 

With so much free advice available why should I spend £4.95 per month on membership?

Unlike ‘free’ style advice our objective is not to sell you more clothes or accessories.

Our members tell us how much money they have saved by investing in our course as they have actually saved themselves money as they now don’t need to buy lots if new items as they have worked with they have in their current wardrobe. Also when they do go shopping they know what to buy to no longer make expensive purchasing mistakes!

Rather than focusing on what’s hot and what’s not, at ASKAY we help you to figure out what works for YOU.  Our service encourages you to see that we all have fabulous style, regardless of age, budget or spare time.

We don’t ask you to change but simply to recognise how great you are, and how to make the most of what you have. We encourage you to work with the clothes you already have, you don’t need to go shopping every month or follow trends religiously to look good, in fact we discourage it!

I'm really interested in the Membership – how do I sign up?

Great, it’s simple to sign up – just click HERE


How much does it cost?

The subscription fee is currently £4.95 per month.

I no longer wish to maintain my £4.95 Monthly Subscription Membership

If you have chosen to sign up to our ongoing monthly subscription, then you can opt out at any time. Simply go to ‘MY ACCOUNT’ on the ASKAY website, then select ‘MY DETAILS’ and then tick the box beside Cancel my Membership. You will see when your current month’s membership will expire and you will not be charged again – it’s as simple as that.



Where do I find details of all the Events ASKAY are running or attending?            .

If you check our social media pages - Facebook and Twitter @ASKAYStyle you will be able to see any events we are hosting or attending.



Do you only recommend clothes from specific shops?

No, we make sure we visit as many shops as we physically can on the High Street to ensure that we find pieces that suit all age groups, style, sizes and budgets.

What is ASK?

This is where you get the chance to post a style question to our team. You may be looking for help in choosing an outfit for an occasion or perhaps you have an item in your wardrobe that you are not sure about, whether it suits you or how to wear it.

It’s easy to post a question – just log into your account, click on the ASK tab and post your question and attach any relevant photographs.

This service is only available to members who have purchased the full Positively Stylish course or attended one of our Workshops. 

How many times can I ASK a question?

We limit each member to 1 question per month but it is worthwhile spending time reading through all the ASK as you may find someone has previously asked a similar question.

How long will it take to get a response from the ASK section?

We aim to respond to any questions posted within 2 – 3 days

I’m not sure how to fill out the Body Characteristics section?

This is your time to get to know you, being mindful of your positive attributes when you fill out the options on your body shape to find out what styles will flatter your body shape.

Remember we are all individuals so when you see the words average, long, small, large etc they are relative to you only and the rest of your body shape – not average or small compared to other women.  You need to think about your body shape and size in proportion to the rest of your body.

What are the ‘Sketches?’

The sketches only become relevant to you and your body when you have filled in all of the options your body characteristics page of the website. Once you have done this, the sketches section automatically updates to show line drawings of garment styles that suit your individual body shape and reasons why. They also show styles to avoid.




What is the difference between a personal shopper, an image consultant, a stylist and ASKAY Style?

Personal Shopper

A personal shopper helps individuals shop by giving advice and making suggestions to customers on what to buy. They are often employed by department stores, although some are freelance and there is a growing trend today to offer this service on line.

Image Consultant

Image Consultants help clients to improve their appearance for personal or professional reasons. Clients hire an Image Consultant to evaluate, improve, enhance, update, or upgrade their appearance to ensure that their Image is consistent or congruent with their personal, social, and/or professional roles and goals—with what they want to accomplish in life.


A stylist is a creative position who usually collaborates with the clients, photographer, art director, make-up artist to come up with the visual concept of the project. It’s their job to make the people and also the clothing and accessories look their very best in the shot. 

ASKAY Style 

ASKAY is different to all 3 of the above. Yes we help you by giving you advice and suggestions on what to buy and what to wear but we don’t actively encourage you to constantly buy new clothes and accessories.  We do help you improve your image and find your true style; we boost your confidence and allow you to be a more fabulous you. We offer lifelong ongoing support, not quick makeovers’

How do I get in touch with you?

You can email us on [email protected] and we will respond to you within 24 hrs.

Are you tied in with any particular retailers?

No, ASKAY is a completely independent company and we do not represent any retailers. We do of course visit as many shops as physically possible and we are touring the online brands all the time. We pick out pieces we believe you will love and recommend via our blogs and in our ASK section. 

I've never really thought about style and clothes, do I need you in my life?

The positive feeling of looking fabulous and being able to wear all of the clothes in your wardrobe is too good to miss. We help you look and feel great – who wouldn't want that in their life?

Will I end up having to get rid of all my clothes and buy new ones?

No, not at all, we want you to save money not waste money by buying clothes that don’t suit you and you don’t feel fabulous in them. We encourage you to work with pieces that are already in your wardrobe.

I would love you to do a talk/session at my event – is this something you do?

We would be delighted to do this where possible, we love being out and about and meeting new ladies and sharing our passion for help women to look and feel fabulous every day. Please send us details of your event to [email protected] outlining event date, location, timings, and a short overview of the actual event and anticipated audience size.

Would you run group private events?

Again depending on our availability this is certainly something we are interested in.  Please send us details of your event to [email protected] outlining event date, location, timings, and a short overview of the actual event and anticipated audience size.

I'm really interested in becoming a stylist?                       

Fantastic we are always looking to build our team. Please email us your CV and cover letter to [email protected]



I've forgotten my password, what do I do?

Simply select ‘forgotten password’ and a code will be emailed to you that allows you to reset your password.